Data & Analytics

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales.

Examine how CPGs optimize the implementation of generative AI with existing resources.

It’s a bit of a squicky topic, but there’s a lot a consumer goods company can learn from a pet’s bathroom habits.

Both companies shared insight into how they’re finding success in using insights culled from the Walmart Connect and Luminate data platforms, as well as other technologies, at a panel at CES in Las Vegas on Wednesday.

The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.

A new global study from the IBM Institute for Business Value, reveals a widening gap between shopper demands and the current retail offering.

You can’t discuss analytics without diving into artificial intelligence, and how AI is powering many of today’s data systems. Learn how Lowe's is tapping the tech.

Grosfillex, manufacturer of resin outdoor furniture, is tapping cloud-based and artificial intelligence-powered technology within its manufacturing and e-commerce operations to boost revenue and increase consumer satisfaction and sales productivity.