Roughly one year after ChatGPT’s oxygen-sucking public debut, the retail and consumer goods industry is grappling with a host of evolving challenges in the use, adoption, and scaling of artificial intelligence.
Many CG and retail companies have been either upgrading or overhauling their tech stack. What often bottlenecks progress is a lack of understanding in how to handle the data that comes with these infrastructure updates.
Nestlé Health Science (NHSc) is seeing early success from its R&D Accelerator program, established last year to bring products to market much more quickly.
Unilever is ramping up its R&D efforts, launching initiatives across its tech-powered innovation labs, including Horizon3 Labs and the Datalab Ecosystem, both of which saw major developments in November.
In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates.
Check out 10 trends that are mostly based on emerging technologies that have risen in prominence over the last couple years and are likely to have an outsized impact in 2024.
Through these efforts, the company will be able to efficiently scale robust, multi-dimensional segments while reducing risk related to consumer data. Learn more.
