Data & Analytics

In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.

Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.

There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.

Speaking at the most recent League of Leaders gathering SAS’ VP of data ethics, Reggie Townsend discussed how businesses today can harness the sociotechnical space while making sure there's ample space for the human to show up too.

Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.

The company completed its migration in about 18 months. Learn how the organization will benefit.

Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery.  

In the current economic environment, protecting revenue growth requires a more nuanced approach than simply charging consumers more. Learn how predictive analytics plays a role.