Data & Analytics

While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

Consumer goods companies that are shifting away from third-party data in favor of consented, first-party data are fundamentally transforming how they understand and interact with consumers. This eBrief covers how you can drive growth from a first-party data strategy that puts a single customer view at the center of your business.

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it.

Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.

Amazon is testing out a new class of AI-powered, self-navigating robots in their fulfillment centers. The next-generation robots will be able to roam freely, helping associates transport oversized and bulky items around the harder-to-navigate parts of the facility. 

The relationship will provide Mars with insights and measurement capabilities. Learn more.