Data & Analytics

How CPG Brands Can Make Instant Commerce a Profit Center
Here are three ways CPG brands can build sales and loyalty through instant commerce.
Data Analytics Innovation: Up Close with Alteryx’s Gib Bassett
Bassett has identified patterns among those achieving value from their analytics investments, and he enjoys telling the stories to others wanting to similarly improve. We caught up with the CGT/RIS Executive Council member to learn more about these stories, as well as the data, analytics, and tech innovations on his radar.

Busy BEES: Inside AB InBev’s Data-Sharing Transformation

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
Danone, Kellogg’s, Yum Brands Tech Leaders Join Analytics Unite 2022

In addition to speakers from Kellogg’s, Yum Brands, and Best Buy all joining to share insight under the theme of Accelerating Growth, Talent, and Innovation, Nandha Kumar, CIO Americas at Danone, will also serve as the event’s co-chair.
Building a MarTech Strategy that Bridges the Consumer Proximity Gap

The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates.
Real Talk: True Digital Transformation Starts With an Omni-Commerce Revelation

Consumers are moving fast, and in order for CPG brands and manufacturers to keep pace, they need accurate and actionable insights… fast.
Inside Burton’s Digital Transformation and Redefined Retail Experience

RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution

From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience.
Building the Modern Profit Center: How to Embrace Digitally Enabled Products

Learn how companies can meet ever-changing consumer demands by deploying new digital strategies that will help support product differentiation and drive the next industry paradigm shift.
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps

Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.