Data & Analytics

Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.

AI is being implemented industry-wide, but there's some confusion over how CGs can best leverage the tech, and if they have the appropriate IT infrastructure to support growth. Read on to understand the potential of AI and learn how CGs are overcoming some of its biggest hurdles.

Learn how to deliver pricing realization across brands, channels, and customers to support your RGM strategy and accelerate both recovery and growth post-pandemic.

Conor Keane, president and CEO of Spring Global, shares best practices for implementing AI within the consumer goods space, and how the technology can help drive business and streamline processes.

CPG manufacturers come in all shapes and sizes, but ultimately have the same goal – growth. Though TPM digitisation has demonstrated its effectiveness in helping optimise trade spend, many CPGs are hesitant to introduce new systems.

As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.

Crippling marketplace turmoil has put a spotlight on inventory disruptions and made supply chain resilience the number one priority for consumer goods companies. Discover how leading companies are advancing their supply chains and how you can do the same.

One CG boosted partner network visibility by 60%, while another reduced stockouts by 15% to 20%--all thanks to a cloud-based data exchange platform.