Data & Analytics

Six Steps for Building a Winning D2C Strategy
Direct-to-consumer is one key element of an omnichannel commerce and experience strategy. We’ve outlined the challenges, opportunities and solutions your Consumer Product firm must consider before building or updating your D2C offerings.
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3 Types of Data Your Brand Should Be Collecting at Retail Stores
In this ebook, we explore the 3 types of data powering high-performing retail execution teams. You'll learn how to take a data-driven approach to expanding your in-store footprint, merchandising at the shelf, executing and maintaining brand promos, running in-store sampling events, and increasing chain penetration. Download the ebook and get an edge at retail!
Sponsored

Teradata and Antuit.ai Partner to Deliver AI Business Solutions

The partnership brings together Teradata’s multi-cloud data platform for enterprise-scale analytics, and Antuit.ai’s AI solution portfolio, expected to deliver demand forecasting, demand shaping and omnichannel inventory optimization.
Where CGs are Putting AI/Machine Learning to Work

Learn some of the biggest threats to AI and ML implementations and the greatest missteps that follow — and then get advice for CG leaders on de-risking your initiatives.
Jägermeister Brews Up Positive Disruption with Data-Driven Marketing

To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
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Retail Superheroes Save the Day With Exceedra Retail Execution

In the past two decades, Artificial Intelligence (AI) and Machine Learning (ML) have leaped from the scenes of science fiction movies into the real world. Download this eBook to see how you can utilize AI and ML to improve your retail business by saving time and making better data-driven decisions.
Panasonic Scoops Up Blue Yonder to Accelerate the Autonomous Supply Chain

The acquisition will combine IoT/edge and AI/ML solutions, expected to deliver new cloud capabilities and create a more sustainable world.
Levi’s AI Product Recommendation Engine Driving DTC Conversions

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.
Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.