Data & Analytics

Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy
The combined solutions are expected to increase profitability for retailers by incorporating weather analytics.
Yum! Brands’ Davies, Johnson to Open Analytics Unite on Future of Business
Cameron Davies and Clay Johnson of Yum! Brands will keynote Analytics Unite in a fireside chat to discover where the industries are headed, what it is going to take to emerge as a future leader, and the role analytics will play in building the future of business.

The Art of Becoming A Marketing Mixologist

Learn how can CGs find the right mix of digital, promotions, TV and pricing, to optimize revenue and brand equity, especially in today's digital and socially connected world.
Consumers Demand Sales & Marketing Remodel Amid Pandemic
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EY US Future Consumer Index: How a Year of Pandemic Changed Consumers

In the sixth edition of the EY Future Consumer Index, EY’s consumer industry practice explores consumers’ feelings about the COVID-19 vaccine, insights into consumer sentiment one year from the start of the pandemic, and how CPG brands’ growth strategies align with where the consumer is going.
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
CGT Website Has a New Look

You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions.
Recovery Watch: Brands Ready For IRL Holidays With Marketing Tech Shifts

Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”
Accounting for Pandemic-Era Data in Demand Forecasting

AI is changing the game in demand forecasting because it has the ability to synthesize disparate forecasts and demand-driving factors into a more accurate view.