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Digital Marketing

  • Mondelez Partnership Speeds E-Commerce Growth
    After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Mondelez Offers Bites for Busy Mornings

  • Air Wick Believes 'Home is in the Air'

    Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

  • Top 10 P&G Tweets in 2014

    From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

  • 2014 Tech Trends Report
    CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.

  • Newell Rubbermaid to Open Global E-commerce Hub

    The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

  • Millennial Shoppers
    Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.
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