Direct to Consumer

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

CGT’s annual look at inspirational executives driving innovative change at their organizations

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.