For CPGs, winning at E-commerce means leveraging an autonomous supply chain and execution platform that supports data harmonization, demand prediction, insight generation, improvements to the digital shelf—and more.
Although teams try to accommodate requests for content personalization, it’s clear that demand is unsustainable. This is where MarTech comes to the rescue. Learn more.
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation.
The CEO of the digital fashion retailer shares insight into how they’re replicating the best fit technology that’s out there: the retail store dressing room.
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.
As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.