E-commerce

As GSK Consumer Healthcare prepares to de-merge from GSK, the company is investing in its ability to respond to e-commerce market changes to better compete in the expanding digital landscape.

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

Amazon Fashion just launched new retail technology to help shoppers make footwear purchases, and possibly avoid returns. We try it out and give you the details.

The ads seek to shorten the user journey from awareness and product discovery to purchase; fuel brand affinity with rich stories, motion, and audio; and prompt larger basket sizes through an add-to-cart functionality

Consumer expectations are at an all-time high. While it’s impossible to create a fixed logistics network that satisfies those expectations, there are alternative logistics programs that enable businesses to meet and exceed consumer demands. It’s called flexible logistics.

Levi Strauss & Co. is piloting two new capabilities on the Levi’s website to prevent online returns stemming from size and fit issues, while promoting an inclusive experience.

Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.