E-commerce

As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.

Demanding consumers are pressuring CG companies to ramp up their retail execution strategies to grow sales at the store level. 

Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.

Do you know what you don’t know in your omnisales data

Henkel is taking steps to boost efficiency and improve the consumer experience for its Amazon customers.