E-commerce

The days of panic buying toilet paper might already seem like a long time ago, but businesses are now feeling the effects of the quick technical fixes they made during the pandemic.

The post-COVID supply chain reset is a tough solve because both supply and demand have been so disrupted, and the answer to the question is a bit long winded with all the factors involved.

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.

AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.

The food and beverage giant is modifying its operating regions, with subsequent leadership changes, in a move to strengthen the business and grow local relevance in its key markets.

Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.  

CGs must conquer the hurdles of timely sales data, communication with field teams, and improving merchandising and promotion effectiveness, as well as tackling the supply chain disruptions that undoubtedly arise. Learn how today’s successful CGs are winning in the marketplace thanks to nimble REX strategies and technologies.