E-commerce

The Secrets of DTC Success
We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.
Mars & Conair Peer Inside the Crystal Ball

Brands Get Access to Expanded Omnichannel Experiences with Wakefern

Learn how Wakefern is making advertising easier for its suppliers and setting brands up for continued success on its platforms.
That Magic Moment: Cetaphil Rethinks Consumer Targeting

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.
As E-Commerce Booms, Mondelez Remains Committed To Snacking

Mondelez International is staying in its lane for the moment, albeit one that’s speeding along and growing.
Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.
How CPGs Can Evolve For an Omnichannel Commerce Experience

Over a year into the COVID pandemic, it’s clear that shopping behaviors have shifted dramatically. Digitally influenced sales continue to increase, and digital sales overall have been boosted due to the shift to online shopping.
Consumer Brands Look Beyond Amazon in 2021

The sense of urgency around a cohesive cross-platform strategy is real, and it’s critical for business leaders to ensure e-commerce is properly resourced internally.
Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea

As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge.
Mars Bolsters Digital Petcare Team With Jessica Hauff and Travis Reaves

Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.

The Secrets of DTC Success

Mars & Conair Peer Inside the Crystal Ball

Brands Get Access to Expanded Omnichannel Experiences with Wakefern

That Magic Moment: Cetaphil Rethinks Consumer Targeting

As E-Commerce Booms, Mondelez Remains Committed To Snacking

Visionaries 2021: Celebrating Today’s Leaders Taking Innovation to New Heights

How CPGs Can Evolve For an Omnichannel Commerce Experience

Consumer Brands Look Beyond Amazon in 2021

Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea

Mars Bolsters Digital Petcare Team With Jessica Hauff and Travis Reaves