E-commerce

How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Infographic: The Future of Consumer Goods Begins and Ends with Data
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Dole Packaged Foods Expands Leadership Team

The food brand’s leadership expansion is focused on top-line growth that is purpose-driven and consumer centric.
The Simple Art of Leveraging Data to Target High-Value Consumers

Today, there is no competing without data especially as the e-commerce boom lingers, but to get the most out of the change in consumer behavior, brands should assess what their consumers are worth.
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E-Commerce Surge Offers Opportunity to Maximize Consumer Data

The e-commerce surge has brought along a boom in shopper data. Here’s what brands can do about it and what to expect in 2021.
Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

The footwear and apparel brand shared more details on its analytics strategy, including its recent reorganization and acquisition of Datalogue.
How Can Brands Bring Sensory Experiences to the World of Digital?

As we head toward more of an omnichannel approach to shopping — in which consumers shop via both physical and digital retail channels — learn how brands can emulate the best physical experiences in the digital realm.
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
Behind the Tech: Mondelez Boosts Media Campaign Performance

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
Ralph Lauren Adds Subscription Model

In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.

How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

Infographic: The Future of Consumer Goods Begins and Ends with Data

Dole Packaged Foods Expands Leadership Team

The Simple Art of Leveraging Data to Target High-Value Consumers

E-Commerce Surge Offers Opportunity to Maximize Consumer Data

Nike’s Analytics Strategy Now Sits Data Teams Next To Creative

How Can Brands Bring Sensory Experiences to the World of Digital?

Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

Behind the Tech: Mondelez Boosts Media Campaign Performance

Ralph Lauren Adds Subscription Model