E-commerce

Malleus joins from Mondelez International, where she was most recently head of e-commerce digital capabilities.

Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.

Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.

To get a sense of what the industry can expect in the new year, we collected insight from a host of CG experts.

Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”

The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

With e-commerce representing one-quarter of L’Oreal’s revenues, the beauty company has placed its bets on a platform developed by a former Neiman Marcus fashion director and a martech entrepreneur.