E-commerce

Amazons one-click reordering service comes to the millennials who are making Ice Breakers one of Hersheys top three e-commerce brands.

JDAs integration with IBM Commerce creates simpler omnichannel customerbuying experiences.

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program.

Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers.