E-commerce

Download the whitepaper to learn why product content is critical to online discoverability and sell-through, and how you can turn it into a competitive advantage.

Lululemon Athletica inc. has appointed a new Executive Vice President of Digital.The news comes on the tail of the company reporting a 31 percent increase in its e-commerce channel in the first quarter.

General Mills discontinued its Nibblr subscription snack offering after about a year and a half, while Kellogg has assembled a team to create the direct-to-consumer food business.

In a maturing solution category, discerning the differences between the leading vendors of the global business-to-consumer commerce suites, is becoming increasingly difficult. That is why Forrester's 69-criteria evaluation of these enterprise-class software providers is crucial for selecting the right partner for your online and omnichannel commerce needs.

A surprising number of e-commerce implementations begin without a clear view of the organization's vision for a successful outcome. Learn the complexities involved and ensure you don't set yourself up to fail.

Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.