E-commerce

Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.

Who will sell consumer product five years from now? And where? The decline of shopping malls, the rise of online shopping and changing consumer habits require consumer goods manufacturers to rethink their approach to moving goods.

Companies announced include GameWear, Pet Head and That Pet Place, which are among a growing number of manufacturers, distributors and retailers of pet goods that are leveraging NetSuite.

While Walmart once again takes the top spot, Amazons rise into a top 10 list from STORES Media is being noted as a symbolic of a shift in U.S. retail toward a genuinely multichannel future. Find out who else made the list, indicating noticeable changes taking place in the retail landscape.

In this newly created position, Monica Schwartz will oversee all aspects of global e-commerce and digital strategies for the stuartweitzman.com platforms.