-
Walmart Builds Up Online Fulfillment Network
The world's reigning retailer expects online sales to exceed $10 billion globally this fiscal year, and will open two large fulfillment centers to allow customers to shop seamlessly across online, mobile and stores. But will these steps enable the company to compete head-to-head with its largest online competitor? -
Engage Your Customer With a Relevant Experience
At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.