Eric Dahmer Named CMO at Mid America Pet Food
Eric Dahmer has joined Mid America Pet Food as chief marketing officer.
Previously the CMO at Pet Honesty, Dahmer has served in marketing leadership roles at Nature's Way, Kraft Heinz, and Johnson & Johnson.
He stood up Pet Honesty’s first omnichannel business to drive double-digit revenue growth in less than one year, according to his LinkedIn profile. His tenure also included the launch of a cross-functional consumer demand team, new packaging, new product innovation, and a website relaunch.
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Dahmer served as head of marketing and VP at Nature’s Way, and his time at Kraft Heinz included serving as head of marketing for Oscar Mayer bacon, hot dogs, sausage, and the Wienermobile.
He'll will lead all omnichannel brand and digital marketing at Mid America, including e-commerce commercialization.
Dahmer noted in a statement that his focus will be on driving omnichannel development, expanding market presence, and deepening connections with consumers.
Mid America Growth Mode
The addition of Dahmer marks another significant leadership change for Mid America Pet Food, the Texas-based parent to such brands as Victor Super Premium Pet Food, Nature's Logic, and Eagle Mountain Pet Food.
The CPG welcomed Jeff Caswell as a new CEO in July. Caswell had previously served as CEO for Sabrosura Foods, as well as roles at General Mills, Tyson Foods, Hillshire Brands, and ConAgra Brands.
Donald Young, previously with Better Choice Company, Merrick Pet Care, and The Nutro Company, joined as their first chief revenue officer last year.
Mid America also spent more than $5 million to upgrade their Mount Pleasant production facility in the last year, including adding automated systems for product sampling.
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