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Materne and Yesway Leverage Data to Predict Customer Needs and Deliver End-To-End Personalized Experiences
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts. -
Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy
“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.