Huggies Pilots Waste-To-Energy Diaper Collection Program
Some parents in Boston will soon have the option to offset the environmental impact of their baby’s used diapers, as part of a new Huggies pilot aimed at diverting landfill waste.
The Kimberly-Clark-owned diaper brand has teamed up with childcare provider Bright Horizons to roll out collection bins around the greater Boston area. Upon collection, the diapers will be taken and combusted, generating steam for electricity production.
The resulting ash will also be processed to recover metal for recycling while all gases are collected, filtered, and cleaned to minimize environmental impact, the company said.
Based on preliminary estimates, the company expects the pilot to result in thousands of pounds of waste being diverted from local landfills over the next year.
The pilot will run at select Boston-area Bright Horizons centers and, based on the outcome, Kimberly-Clark will look to potentially expand the pilot in other major metro cities.
Beyond sustainability, the diaper segment has been a key area of innovation for Kimberly-Clark. In a conversation with CGT last year, the company’s CMO, Alison Lewis, outlined how the company has introduced innovative ways to address parents' concerns and improve baby care.
In one instance, Lewis says, the company has integrated AI into their Huggies Poop Scanner app, which helps parents analyze their baby's poop for abnormalities and advises if they need to consult a doctor.
