Skip to main content

IT Integration

  • Don't Stress Over Big Data; Master What You've Got

    With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.
  • The Dangers of Siloed Product Content

    To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.
  • 2013 Consultant & IT Services

    A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.
  • 2013 Retailer/Supplier Shared Data Study

    For the fourth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption.
  • Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

    All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
  • Big Data Spending to Reach $114B in 2018

    Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.
  • Hostess Enlists Accenture for Re-Launch

    Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
  • Multiple Code Reading Applications Made Easy

    Image-based code readers can read multiple codes of the same symbology or different symbologies on multiple sides of packages. Download the expert guide to learn more!
X
This ad will auto-close in 10 seconds