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Lipton Teas and Infusions is elevating its workforce payroll, optimizing payments for operations that span 160 countries and include more than 130 payout currencies.

Celsius Holdings is purchasing Alani Nutrition, which includes a portfolio of functional beverages — drinks that provide specific health benefits beyond basic hydration — and energy drinks and protein powders bars.

Unilever has acquired Wild, a digitally native personal care brand that launched in the UK in 2020 and is distributed through direct-to-consumer, digital commerce, and retail channels in the UK, Europe, and the U.S.

In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence.

Worldwide spending on the technology is set to increase drastically this year — by 76.4% compared to 2024, totaling $644 billion, according to Gartner.

We’re excited to recognize those who are demonstrating exemplary leadership in applying data-driven strategies to gain competitive advantages, elevate brand performance, and deliver outstanding customer experiences.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation.