Utz Brands is expanding its direct-store delivery capabilities with the acquisition of two of its distributors, marking the next step in its growth strategy.
Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.
The beauty brand has announced another round of tech innovation, this time partnering with Verily to leverage scientific knowledge of skin and AI capabilities to customize skin care offerings.
Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International.
As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.
