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There is now a capability with AI to truly augment planning teams — making them dramatically more effective.  

Through its Proof digital ecosystem, the alcohol distributor is expanding the way its customers can find new products, in turn increasing exposure for supplier brands and enabling its salesforce to build value-added consultative selling relationships.

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.

Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.

Simple Mills is partnering with IRI to expand the Simple Mills portfolio and overall value proposition for retail partners and consumers.

SK-II is leaning into social commerce and gamification as part of a pop-up retail store in China.

Michel Doukeris will take the helm as CEO of Anheuser-Busch InBev July 1, succeeding Carlos Brito.

Conagra, which last month tapped Coca-Cola’s ranks for its new chief strategy officer, has now turned to a Unilever exec for its new executive VP and chief supply chain officer.