Jane Lauder has been named executive VP, enterprise marketing and chief data officer of The Estée Lauder Companies, marking the first time the company has had such a role.
Brands must remember that the key success factor isn’t media mix, but rather relevant and appropriate messaging paired with consumer needs and mindsets.
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
