Manufacturing

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

Many early adopters of demand-driven strategies found that focusing on S&OP enabled substantial operational improvements. Yet, there are still many myths that prevent practitioners from incorporating data and technology. Let our experts help you wade through the falsehoods to adopt best-in-class practices.

The new executive will lead the largest business unit for McCormick and will report directly to Lawrence Kurzius, President Global Consumer and CAO.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.