Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.
The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence.
Under the terms of the agreement, Bayer AG will acquire Mercks existing OTC business, including the global trademark and prescription rights for Claritin and Afrin.
As CEO, the executive will be responsible for overseeing the company's business strategy and operations, and will leverage more than 30 years of experience in the food industry.
The executive started her career at S.C. Johnson, spending 17 years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.
