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Manufacturing

  • Dove Selects Lead Digital Agency

    Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.
  • P&G Expands Tide Dry Cleaners Stores

    The new store applies Tide's 60 years of fabric-care experience, GreenEarth cleaning technology and concierge services to meet customers' needs.
  • Lilly Pulitzer Builds Brand Loyalty

    Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.
  • Kraft Brand Launches Mobile Marketing Tour

    Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.
  • Business-Aligned IT: The Key to Survival for Businesses and CIOs

    While maximizing ROI remains the most sought-after number for business leaders, Chief Information Officers (CIO), especially in the consumer goods industry, are experiencing an interesting paradigm shift.
  • Henkel Brand Celebrates 65 Years

    Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.
  • Household Brand Names vs. Social Media Stars

    In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.
  • Munchkin Contest Markets Award-Winning Product

    After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.
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