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Manufacturing

  • Kraft Puts Commercials into Mobile App

    Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ.

  • New Gen Y Shopping Preferences Revealed

    Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries.

  • Accenture Buys Acquity Group

    The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.

  • Deckers Adopts Supply Chain Visibility Platform

    The global footwear provider is among a fast-growing number of companies recognizing the importance of adopting cloud-based supply chain technology to better compete.

  • L'Oreal USA Gains Purchasing Power with Analytics

    With new market advancements, L'Oreal's ecosystem of suppliers and vendors has grown exponentially. A new cloud analytics solution is expected help marketing and procurement gain immediate and broad access to global data to make faster and more insightful decisions.

  • The Changing Role of the CIO

    There is a paradigm shift happening today among CIOs in the consumer goods industry. The role is in a state of transition from just keeping the lights on to powering business opportunities. Here, Dr Pepper Snapple Groups CIO explains how he challenged the status quo to drive rapid continuous improvements across the business.

  • CPG Companies: Capitalize on Leveraging ERP Data

    Chobani, Reily Foods and other savvy CPG companies provide insight on leveraging ERP data.

  • Groupe Danone, Happy Family Announce Partnership

    Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.
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