Manufacturing

More than any other time in history, consumer goods sales and marketing teams are leaning on intelligent systems to navigate change. CGT's Publisher, Albert Guffanti, asks Michael Shoemaker, director, Industry Market Development -- Distribution & Consumer Goods for Microsoft, to explain why yesterday's technologies don't match up to modern day business and consumer needs.

Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.

A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.

With stores stocking innumerable branded and private label competitors in every category, traditional promises of consumer goods brand quality and safety are no longer sufficient differentiators. Cambashi, a global industry analyst firm, explains why product packaging is taking over as a crucial instrument of brand identity in the retail environment.

The new facility is part of more than $375 million in planned manufacturing and R&D expansion.

Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle.