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Manufacturing

  • Groupe Danone, Happy Family Announce Partnership

    Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products.

  • Post Holdings to Acquire Hearthside Business

    Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012.

  • U.S. Postal Service Incents CPG Marketers

    If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.

  • Kimberly-Clark Announces New Treasurer

    The new treasurer succeeds Nancy Loewe, who will continue to serve as the company's chief strategy officer.

  • Dairy Crest Delivers on Growing E-Commerce Demands

    As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns.

  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

  • Analytics and Insights

    A new survey explores how CG companies are managing and using data. Last year, we found that analytics capabilities didn't match up with perceived importance, and unfortunately, the results this year are not much more optimistic.

  • Newell Rubbermaid Gets A Fresh Perspective

    Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.
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