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Coca-Cola Talks New Ways of Collaboration
As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties. -
The Silver Lining in Cloud Computing: Kevin Tigges, Microsoft
Winning at the shelf is all about ensuring consumers can quickly find their brands at just the right time and price. Winning is also about leveraging the right technologies to make that happen. The time and price are ideal right now for Cloud Computing. Kevin Tigges, Microsofts U.S. consumer goods industry solutions director, discusses with CGT why this new technology is gaining momentum.