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Manufacturing

  • Top 10 Predictions for Brand-Oriented Manufacturers

    The prospect of a continuing recovery is good. Brand-oriented manufacturing firms -- those selling branded goods and serving consumer markets -- are optimistic but cautious, ready to grow again and looking for guidance on the cadence of growth. Click here for IDC Manufacturing Insights 10 predictions for this market in 2011.
  • Breaking News: Sara Lee to Split into Two

    The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off.
  • Newcastle "Walks the Dog"

    A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.
  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.
  • Amstel Light Launches Mobile Marketing Campaign

    Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.
  • SC Johnson Markets Transparency

    The ad emphasizes the company's commitment to disclosing the ingredients in its products.
  • Wal-Mart Launches Major Food Initiative

    This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.
  • Pilgrim's Pride Launches New Web Site

    The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.
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