Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
Under an initiative approved by the Board, Fortune Brands would become a pure-play spirits company, spin off home and security to shareholders, and either sell or spin off its golf business.
Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.
The transaction makes PepsiCo the largest food-and-beverage business in Russia and strengthens its position in fast-growing Eastern European and Central Asian markets.
The acquisition will create a stronger foothold for Sara Lee in the Brazilian territory, given the brands strong market position in the No. 1 coffee producing country.
