Manufacturing

Infor and GT Nexus aim to create the first global commerce cloud with end-to-end control and visibility for the production of direct goods.

The Loyalty Report is the leading report on consumer loyalty insights, attitudes & behaviors. Explore 200+ program rankings to discover 2015s loyalty leaders & laggards.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend.