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Manufacturing

  • Mars Chocolate Expands Snack Portfolio

    Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.
  • P&G to Join Roster of Major CPGs Rethinking Media Spend

    Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.
  • Going Direct: Engage with Consumers like Never Before

    Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.
  • Global Thirst

    PepsiCo's Mountain Dew brand launches its first-ever global campaign.
  • Love Your Bread

    The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.
  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.
  • Making its Mark

    Lexmark wins UK's inaugural Supply Chain Innovation Award.
  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.
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