Beverages

How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers
As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.
Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands
Mark Bacon was named managing director of Jack Daniel’s Brands, and Mia Simpson Culp was named managing director, Woodford Reserve and Old Forester.

Coca-Cola’s Sprite Goes Label-Less to Simplify Recycling Via Packaging Pilot

Coca-Cola is piloting a new UK-based packaging initiative, temporarily going label-less for its Sprite brand in order to boost recycling efforts. Learn more.
Ram Krishnan Named CEO of PepsiCo Beverages North America

PepsiCo has announced that Ram Krishnan will be succeeding Kirk Tanner as the CEO of PepsiCo Beverages North America. Krishnan is currently serving as PepsiCo's CEO of International Beverages and chief commercial officer.
Heineken Marrying Digital Twins With Operational Data to Reduce Energy

Heineken is taking learnings from its work in digital twins and further investing in its energy-reduction efforts across production sites around the world.
Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.
Andrew Zrike, Karena Breslin, John Kester Among Slew Of Constellation Brands Leadership Changes

Constellation Brands made a series of leadership changes that include new roles for consumer insights and a new supply chain chief, among others.
Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics

Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.
Southern Glazer’s Leans Into AI-Fueled Robotic Warehouse Automation

Southern Glazer's Wine & Spirits is investing in robotics for its warehouses, joining the rush of companies eager to build up their efficient customer service capabilities through emerging technologies.
Jones Soda Taps Former Kellogg Exec Jerry Goldner As New Chief Growth Officer

The craft soda brand, known for its unique marketing and consumer engagement style, has named CPG industry veteran Jerry Goldner its latest chief growth officer. Learn more.

How CPGs Like Kraft Heinz, PepsiCo, Unilever & More Are Shifting Investments to Spur Cautious Consumers

Brown-Forman Shuffles Marketing Leadership Team for Whiskey Brands

Coca-Cola’s Sprite Goes Label-Less to Simplify Recycling Via Packaging Pilot

Ram Krishnan Named CEO of PepsiCo Beverages North America

Heineken Marrying Digital Twins With Operational Data to Reduce Energy

Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf

Andrew Zrike, Karena Breslin, John Kester Among Slew Of Constellation Brands Leadership Changes

Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics

Southern Glazer’s Leans Into AI-Fueled Robotic Warehouse Automation

Jones Soda Taps Former Kellogg Exec Jerry Goldner As New Chief Growth Officer