Mobile Technology

Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

HTC is designing a series of products to work with UA Record, the newest addition to Under Armour Connected Fitness.

Hot off the press from NRF 2015, CGT Editors have compiled a list of the top five trends that will have a major impact on the consumer goods industry.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

How will your company engage a billion new middle class consumers in emerging markets?