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Mobile Technology

  • eBay and PayPal to Split in 2015

    Concurrent with the announcement of the business separation plan, the company also announces the appointment of Dan Schulman to be President of PayPal, effective immediately, and CEO-designee of the standalone PayPal company following separation.
  • Yumi Ice Cream Company Empowers Sales

    Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.
  • Early IT Adopters Gain Competitive Advantage

    A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?
  • Shell Upgrades Global Unified Communication Platform

    With the help of AT&T, Shell employees will be able to connect to one another using a wide range of connected devices such as PCs, tablets and smartphones.
  • Why Social Value Matters

    By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
  • Anheuser-Busch Pilots Facebook Mobile Gifting

    Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
  • Constellation Brands Streamlines Retail Execution with Mobile App

    Constellation Brands uses Flowfinity software to achieve real-time, actionable field data for planning, managing distributor activity and optimizing sales opportunities.
  • Dannon Conducts A Social Experiment

    A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.
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