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Mobile Technology

  • New SFA Solution Unveiled for Mobile Representatives

    It uses the design principles of current smartphone and tablet applications, providing single code-set deployment to iPhone and Android smartphones, as well as iPad and Android tablets.

  • Mondelez International Launches Mobile Marketing Initiative

    The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.

  • Target Bets on QR Codes for Holiday Sales

    The big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free.

  • Harnessing BYOD Phenomenon an IT Guide

    The BYOD (Bring Your Own Device) phenomenon is driven in the CG industry by the ever-increasing adoption, capabilities and variety of smartphones and tablets as well as opportunities for increasing organizational effectiveness and user satisfaction. However, concerns such as security and privacy must be addressed. Learn to harness BYODs key drivers, overcome challenges and identify the right approach to implementing and managing a successful BYOD strategy in this informative guide.
  • New LeapFrog Product Launch Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.
  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • LOreal Introduces App

    The hair color aisle can be daunting so, L'Oreal Paris is helping take the guesswork out of choosing the right hair color shade with the launch of a mobile app.
  • GS1's Global Registry Hits Item Milestone

    Ten million product items are shared among 25,000 companies in more than 150 countries.

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