Mobile Technology

This paper examines enterprise organizations considerations when making the Build vs. Buy mobile app decision, as well as how one large consumer products company answering this important question.

Orchestro the company formerly known as Vision Chain announces new leadership and an aggressive expansion of product development, operational and customer support, sales and marketing.

The company adopts its globally recognized brand and consolidates to single brand identity.

New this year, CGT's readers rank the top five technology companies that provide software, hardware and/or services for managing "mobility" for both internal and external communications.

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).

New research reveals that Wal-Mart is the brand most browsed and shopped via mobile devices, but Apple, Best Buy and Kohl's deliver the most satisfactory mobile shopping experiences. The study also found that the top 10 brick and mortar retail brands leave much to be desired when it comes to meeting consumer expectations for mobile storefronts.

A new licensing arrangement will support the company's mobile initiatives and help it to stay on top of emerging technologies popular with consumers.