Tyson Foods has named Coca-Cola’s chief marketing officer, Melanie Boulden, as their new EVP and chief growth officer. Boulden will take up the role starting February 6, 2023.
Rotem-Wildeman previously served as global head of R&D at Godiva Chocolatier and spent 18 years with PepsiCo in global R&D leadership roles across beverages and food.
Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone.