Product Information Management

Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

The agreement creates an extensive database of product content ready for global dissemination to retailers and other relevant parties through 1WorldSync's cloud platform.  

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.

One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

Fender's product content will now be available to the guitar maker’s global dealer network through a new business-to-business portal.

Showcasing the best solution providers in Consumer Experience Management, Digital Commerce and Product Information Management