Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods.
To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
A comparison chart of consultancies serving the 2011 consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.
The current economic downturn has hit retail and consumer products companies particularly hard, and closely managing margin in today's environment can be a matter of life or death. Read on to find out how Solo Cup Company streamlined the end-to-end product lifecycle to tackle these market pressures head on.
The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.
Record sales in 2011 prove that the H.J. Heinz Company's investments in emerging markets and innovation are working as key growth enablers, even in a deteriorating economy.
