Product Innovation

Together with RangeMe, ECRM aims to be better positioned to provide an even more strategic value to its clients by offering more product discovery and category planning solutions.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

DeWalt has upgraded its Tool Connect product management system to help professionals keep better track of their tools on job sites.

In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Supplier diversity is changing the store for the better, and here are five reasons why.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.