Product Innovation

Learn how virtual can turn todays sea of data into tomorrows customized shopper experience. Download InContext Solutions report, Bridging the Data Divide, to learn how.

A Retail Experience Center for Walmart has opened, offering Walmart executives an innovative showroom and simulated retail store, in an effort to foster an open exchange of ideas and insights.

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.

The consumer goods industry in North America has seen a significant transition to global expansion, including the emerging markets playing field. Here, we have tapped into the extensive knowledge banks of industry leaders to help us focus on the best practices needed for expansion in the most sustainable manner.

Even as leaders such as P&G and Amazon (inRetail) further embed analytics into the very fiber of the enterprise, consumergoods companies in general have yetto consistently connect strategy andorganization design with investments in analytical tools. The result is aninsight-rich, outcome-poor industry that struggles todemonstrate ROI onanalytics investments.

PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.